Almay
Portfolio for Stefeni Tormanen - Almay
Hi Stefeni,
I am Daeja Fallas, a photographer/director working in beauty, lifestyle and tech. Thank you so much for sharing your creative brief with Amy and Jamie. They shared it with me and I absolutely love the direction you’re taking with this Almay campaign. For the past few years years I have tried to shift the lens of beauty in my personal and commercial work to focus on a more diverse population that is a genuine reflection of our communities. Many of the talent you’ll find in this portfolio are street cast or it is their first time in front of a camera. These images reflect projects both personal and commercial facing for Jacquemus, Clinique, Credo Beauty and various others. I often work with an all female crew and would love to have the opportunity to do that for you with this project. Below you will find a selection of still and motion work I have put together for your consideration. Looking forward to hearing what you think!
-Daeja
Beauty (is all of us)
Motion (longer pieces)
About Me
I LOVE what I do. I started doing it when I was 8 and haven’t really stopped, except for the time I wanted to be an Olympic Ice Skater ( I grew up in Hawaii, so yeah, no). Since then I have worked on productions both big and small working with crews of 50+ people or just myself and talent. My favorite part of this job is the energy on set when were all creating something we’ve talked about for weeks or months together. After graduating from college in France, I moved to New York where I did ALL THE JOBS, from intern to digi tech until I decided to jump in to full time photographing. Since then I have worked for Nike, Verizon, Louis Vuitton, Samsung, Jacquemus, Google, Calvin Klein, Free People, Vanity Fair, The New York Times, Christian Dior, Prada and others. It’s been a wonderful adventure and I can’t wait to see whats next.
Mahalo for your consideration!